Alejandra Hosftetter

CreativeDesigner

Vivo Tech Europe


During my tenure at Vivo Tech Europe, I played a key role as a Creative Designer within the Marketing Team. My responsibilities included:

Social Media Always-On Content
I developed visually engaging social media assets for high-impact campaigns, including:

  • New Product Launches: Created content for six product launches, ensuring consistent brand messaging and visual appeal.
  • EURO 2024 Campaign: Designed real-time communication assets, including content for ticket campaigns and event-related promotions.
  • Corporate Brand Communication: Produced materials that reinforced the brand’s identity and strengthened its online presence.

INSTAGRAM

LINKEDIN

Adaptation of Global Master Assets
I adapted global master assets to meet the specific needs of diverse European markets, including Spain, Austria, and Italy. This process involved tailoring content to align with local channels, cultural nuances, and market conditions while maintaining the integrity of the brand identity.

Collaboration with Regional Teams
I worked closely with regional teams, particularly in Spain, to support key local events and campaigns, including:

  • EURO 2024 Ticket Campaign and Winners Trophy Event in Barcelona, where I developed tailored designs to enhance engagement and visibility.
  • Social Media Campaigns such as the vivo Aura Light initiative, ensuring creative alignment with local preferences and cultural nuances.

This ability to adapt designs to resonate with specific audiences helped establish a strong and meaningful brand connection in each market.

Category

Creative-Graphic Design

Delivered

March-October 2024