Alejandra Hofstetter
Hola!
I’m an Industrial and Interaction Designer from Colombia based in Düsseldorf
I was drawn to the world of design due to its unique ability to evolve and adapt to time and its technologies, opening more fields for the development of skills and innovating to solve user needs. I believe that design is the necessary complement to technology; it is the tool that brings a product to life, creates usability, and allows for a friendly interface with the user.
The impact of design is not limited to a product. Its influence extends to the environment as well. Together, they shape the possibilities of interaction and functionality by constantly innovating and merging with culture, services, and the environment.
I have developed projects that cover all areas of design, especially in product development. I have designed packaging, product systems and experiences and exclusive products for companies following all their requirements and specifications.
Education
2016 – 2021 | INDUSTRIAL DESIGN
Bachelor | Pontificia Universidad Javeriana
Bogotá, Colombia.
Bogotá, Colombia.
2021 – 2023 | MASTER OF ARTS IN INTERACTION DESIGN
Master | The University of Applied Sciences and Arts of Southern Switzerland (SUPSI)
Mendrisio, Switzerland.
Mendrisio, Switzerland.
Experience
OCTOBER 2024 – CURRENTLY / DÜSSELDORF, GERMANY
THE PRINT SPACE
FREELANCER ART PRINTING ORDER FULFILLMENT
• Magnum Photography Project
• Quality Control and Order Fulfillment
• Framing and Labeling
MARCH 2024 – OCTOBER 2024 / DÜSSELDORF, GERMANY
VIVO TECH GMBH – BRAND DEPARTMENT
CREATIVE DESIGN INTERN
• New product launch & brand marketing contents support
• Development of creative concepts and designs for marketing assets
• Creation, adaptations and localization of marketing content
• Collaboration with regional teams for effective localization
• Design of graphic and video content to support various marketing channels
SEPTEMBER 2022 – SEPTEMBER 2023 / COLDRERIO, SWITZERLAND
HUGO BOSS TICINO – BODYWEAR AND HOSIERY
INTERN PACKAGING DESIGN AND TRIMMINGS – Operations Managment
• Packaging design and development
• Creation of trimmings and communication with suppliers
• Quality and production control
• 3D packaging visualization
• Data input in PLM