Alejandra Hofstetter
Graphic, Industrial & Interaction Designer
Based in Switzerland | Open to opportunities across Europe
I was drawn to design because of its unique ability to bridge technology and human experience — making products not only functional, but meaningful.
With a Bachelor in Industrial Design and a Master in Interaction Design from SUPSI (Switzerland), I bring a cross-disciplinary approach that combines technical precision with strong visual sensibility — spanning graphic design, packaging, visual communication, UX/UI, and 3D visualisation.
I have worked across international markets, from premium packaging at Hugo Boss to graphic and motion content for product launches at Vivo Tech GmbH, always focusing on clarity, impact, and brand coherence.
Currently based in Switzerland and open to graphic design, visual communication, and creative roles across Switzerland and Europe.
Education
2016 – 2021 | INDUSTRIAL DESIGN
Bachelor | Pontificia Universidad Javeriana
Bogotá, Colombia.
Bogotá, Colombia.
2021 – 2023 | MASTER OF ARTS IN INTERACTION DESIGN
Master | The University of Applied Sciences and Arts of Southern Switzerland (SUPSI)
Mendrisio, Switzerland.
Mendrisio, Switzerland.
Experience
APRIL 2025 – OCTOBER 2025 | GIUBIASCO, SWITZERLAND
ATELIER RI-TAGLIO | SOS TICINO TEAM LEADER & CREATIVE DESIGNER
– Led a creative design workshop, producing visual communication materials and guiding participants through hands-on graphic and design activities.
– Designed workflow tools and visual systems for the workshop, reinforcing the project’s identity and communication strategy.
– Mentored participants in Adobe Suite and design techniques, building practical skills and creative confidence.
OCTOBER 2024 – JANUARY 2025 | DÜSSELDORF, GERMANY
THE PRINT SPACE FREELANCE DESIGNER – ART & PRINT FULFILLMENT
– Managed production and quality control for fine art print fulfillment on the Magnum Photography Project, developing a critical eye for colour accuracy, print quality, and presentation standards.
– Optimised labelling and packaging presentation processes, improving consistency of the final delivered product.
MARCH 2024 – OCTOBER 2024 | DÜSSELDORF, GERMANY
VIVO TECH GMBH – BRAND DEPARTMENT
JUNIOR CREATIVE DESIGNER
– Designed and produced graphic and motion content for new product launches, delivering assets across digital, social, and print channels for 3 regional markets.
– Developed brand marketing materials including promotional graphics, banners, and visual campaigns.
– Adapted visual content for 4 regional markets, ensuring brand consistency and cultural relevance.
– Created motion graphics combining After Effects animation with strong typographic and layout design.
SEPTEMBER 2022 – SEPTEMBER 2023 | COLDRERIO, SWITZERLAND
HUGO BOSS TICINO – BODYWEAR & HOSIERY
JUNIOR PACKAGING DESIGNER
– Designed premium packaging graphics and print-ready artwork for multiple product lines, ensuring full compliance with Hugo Boss brand guidelines and international production standards.
– Developed detailed technical illustrations and trimming specifications across 5+ seasonal collections.
– Produced 3D visualisations of packaging designs to support internal creative reviews.
– Managed quality control of printed components, ensuring colour accuracy and brand integrity across production runs.
Skills
GRAPHIC DESIGN
Adobe Illustrator · Photoshop · InDesign · After Effects Typography · Brand Identity · Visual Communication Print-Ready File Preparation · Infographics
DIGITAL & INTERACTION
Figma · UI/UX Design · Interactive Prototyping Motion Graphics
INDUSTRIAL & 3D
SolidWorks · Fusion 360 · Packaging Design 3D Visualisation
LANGUAGES
Italian — C2 · Spanish — Native English — C1 (IELTS) · French — B2 (DELF)