GRAPHIC, Industrial & INTERACTION DESIGNER.

ALEJANDRA HOFSTETTER

Based in Switzerland

12 Projects 03 Disciplines

[Selected Work]

13 Projects

Work spanning physical objects, digital interfaces, and graphic systems — always with a clear point of view.

View projects

Projects

Disciplines

Years exp.

Switzerland

[01]Brand

VIVO

Brand & Visual2024

[13]Graphic Design Graphic Design Tasks

GRAPHIC DESIGN TASKS

Exploration2025

[02]Interaction Emotion Cloud

EMOTION CLOUD

Interaction2021–22

[03]UX / UI Manja

MANJA

UX / UI2021

[04]Interaction Torch

TORCH

Interaction2022

[05]UX / UI Biosis

BIOSIS

UX / UI2022

[06]Industrial Spop

SPOP

Industrial2022

[07]Industrial Origen

ORIGEN

Industrial2019

[08]Interaction Webie

WEBIE

Interaction2022

[09]Type Design Neutrum

NEUTRUM.OTF

Type Design2021

[10]Tangible Reaction Box

REACTION BOX

Tangible2022

[11]Industrial Kodak Carousel S

KODAK CAROUSEL S

Industrial2022

[12]Packaging Kwe'xs Café

KWE'XS CAFÉ

Packaging2019

Alejandra Hofstetter

Graphic, industrial & interaction designer based in Switzerland. Each project is approached with a focus on clarity, materiality, and the human experience — from physical objects to complex digital systems.

About me →

Who I am

ABOUT
Alejandra

Graphic · Industrial · Interaction

I was drawn to design because of its unique ability to bridge technology and human experience — making products not only functional, but meaningful.

ALEJANDRA HOFSTETTER

Graphic, Industrial & Interaction Designer
Based in Switzerland | Open to opportunities across Europe

With a Bachelor in Industrial Design and a Master in Interaction Design from SUPSI (Switzerland), I bring a cross-disciplinary approach that combines technical precision with strong visual sensibility — spanning graphic design, packaging, visual communication, UX/UI, and 3D visualisation.

I have worked across international markets, from premium packaging at Hugo Boss to graphic and motion content for product launches at Vivo Tech GmbH, always focusing on clarity, impact, and brand coherence.

Currently based in Switzerland and open to graphic design, visual communication, and creative roles across Switzerland and Europe.

Experience

Apr 2025 – Oct 2025 Giubiasco, Switzerland

Atelier Ri-Taglio — SOS Ticino

Team Leader & Creative Designer

Led a creative design workshop, producing visual communication materials and guiding participants through hands-on graphic and design activities.
Designed workflow tools and visual systems for the workshop, reinforcing the project's identity and communication strategy.
Mentored participants in Adobe Suite and design techniques, building practical skills and creative confidence.

Oct 2024 – Jan 2025 Düsseldorf, Germany

The Print Space

Freelance Designer — Art & Print Fulfillment

Managed production and quality control for fine art print fulfillment on the Magnum Photography Project, developing a critical eye for colour accuracy, print quality, and presentation standards.
Optimised labelling and packaging presentation processes, improving consistency of the final delivered product.

Mar 2024 – Oct 2024 Düsseldorf, Germany

Vivo Tech GmbH — Brand Department

Junior Creative Designer

Designed and produced graphic and motion content for new product launches, delivering assets across digital, social, and print channels for 3 regional markets.
Developed brand marketing materials including promotional graphics, banners, and visual campaigns.
Adapted visual content for 4 regional markets, ensuring brand consistency and cultural relevance.
Created motion graphics combining After Effects animation with strong typographic and layout design.

Sep 2022 – Sep 2023 Coldrerio, Switzerland

Hugo Boss Ticino — Bodywear & Hosiery

Junior Packaging Designer

Designed premium packaging graphics and print-ready artwork for multiple product lines, ensuring full compliance with Hugo Boss brand guidelines and international production standards.
Developed detailed technical illustrations and trimming specifications across 5+ seasonal collections.
Produced 3D visualisations of packaging designs to support internal creative reviews.
Managed quality control of printed components, ensuring colour accuracy and brand integrity across production runs.

Education

2021 – 2023 Mendrisio, Switzerland

SUPSI — University of Applied Sciences and Arts of Southern Switzerland

Master of Arts in Interaction Design

2016 – 2021 Bogotá, Colombia

Pontificia Universidad Javeriana

Bachelor in Industrial Design

ADOBE ILLUSTRATOR ✦ PHOTOSHOP ✦ INDESIGN ✦ AFTER EFFECTS ✦ FIGMA ✦ UI/UX DESIGN ✦ MOTION GRAPHICS ✦ SOLIDWORKS ✦ FUSION 360 ✦ PACKAGING DESIGN ✦ 3D VISUALISATION ✦ TYPOGRAPHY ✦ BRAND IDENTITY

GRAPHIC DESIGN

Adobe Illustrator · Photoshop · InDesign · After Effects · Typography · Brand Identity · Visual Communication · Print-Ready File Preparation · Infographics

DIGITAL & INTERACTION

Figma · UI/UX Design · Interactive Prototyping · Motion Graphics

INDUSTRIAL & 3D

SolidWorks · Fusion 360 · Packaging Design · 3D Visualisation

LANGUAGES

Italian — C2 · Spanish — Native · English — C1 (IELTS) · French — B2 (DELF)

Get in touch

LET'S WORK
together

alehofs@gmail.com Instagram → LinkedIn →

ABOUTAlejandra

ABOUT
Alejandra