Portfolio · 2026 Available for full-time & freelance

Hi, I'm Alejandra Hofstetter a graphic, industrial & interaction designer.

Designing what people hold, open and use.

Swiss–Colombian · based in Ticino · ES IT EN FR
Previously HUGO BOSS · vivo

Latest work

Hugo Boss
01HUGO BOSSPackaging & Layout · 2022–24
Vivo
02VIVOBrand & Visual · 2024
Pensa Tejidos
03PENSA TEJIDOSIndependent Brand · 2021–26
Graphic Design Tasks
04GRAPHIC DESIGN TASKSExploration · 2025
Torch
05TORCHInteraction · 2022
Biosis
06BIOSISUX / UI · 2022
Spop
07SPOPIndustrial · 2022
Webie
08WEBIEInteraction · 2022
Reaction Box
09REACTION BOXTangible · 2022
Kodak Carousel S
10KODAK CAROUSEL SIndustrial · 2022
Emotion Cloud
11EMOTION CLOUDInteraction · 2021–22
Manja
12MANJAUX / UI · 2021
Neutrum
13NEUTRUM.OTFType Design · 2021
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Alejandra Hofstetter

Swiss–Colombian designer based in Ticino, working across packaging, brand and interaction. MA in Interaction Design (SUPSI). Previously at HUGO BOSS and vivo; founder of the crochet label Pensa Tejidos.

About me →