Who I am

ABOUT
Alejandra

Graphic · Industrial · Interaction

I was drawn to design because of its unique ability to bridge technology and human experience — making products not only functional, but meaningful.

Alejandra Hofstetter
ALEJANDRA HOFSTETTER

Graphic, Industrial & Interaction Designer
Based in Switzerland | Open to opportunities across Europe

With a Bachelor in Industrial Design and a Master in Interaction Design from SUPSI (Switzerland), I bring a cross-disciplinary approach that combines technical precision with strong visual sensibility — spanning graphic design, packaging, visual communication, UX/UI, and 3D visualisation.

I have worked across international markets, from premium packaging at Hugo Boss to graphic and motion content for product launches at Vivo Tech GmbH, always focusing on clarity, impact, and brand coherence.

Currently based in Switzerland and open to graphic design, visual communication, and creative roles across Switzerland and Europe.

Experience
Nov 2025 – Present Locarno, Switzerland
Independent Design Practice
  • Designs self-directed work spanning editorial, brand, and digital advertising, including a print campaign for a Swiss fine wine platform (ARVI), fintech ad creative (MoneySurfers), and an editorial concept for the Locarno Film Festival.
  • Develops original patterns and collection pieces for Pensa Tejidos, an independent crochet design brand.
  • Completing an Adobe Illustrator course to expand technical range.
Nov 2025 – Present Remote (Colombia)
Freelance Copyeditor / Proofreader
  • Corrects bibliographic citations and references across academic and legal texts (Chicago, Dikaion, and related styles), covering constitutional law, international humanitarian law, and legal theory.
  • Maintains accuracy and consistency across bilingual (Spanish/English) academic sources.
Apr 2025 – Oct 2025 Giubiasco, Switzerland
Atelier Ri-Taglio — SOS Ticino
Team Leader & Creative Designer
  • Led a creative design workshop, producing visual communication materials and guiding participants through hands-on graphic and design activities.
  • Designed workflow and visual tools for the workshop, reinforcing the project's identity and contributing to its communication strategy.
  • Mentored participants in design tools and visual techniques, building practical skills and creative confidence.
Oct 2024 – Jan 2025 Düsseldorf, Germany
The Print Space
Freelance Designer — Art & Print Fulfillment
  • Handled production and quality control for fine art print fulfillment on the Magnum Photography Project, developing a sharp eye for colour accuracy, print quality, and presentation standards.
  • Refined labelling and packaging presentation processes, improving the consistency of the final delivered product.
Mar 2024 – Oct 2024 Düsseldorf, Germany
Vivo Tech GmbH — Brand Department
Junior Creative Designer
  • Designed and produced graphic and motion content for new product launches, delivering assets across digital, social, and print channels for 3 regional markets.
  • Developed brand marketing materials including promotional graphics, banners, and visual campaigns to strengthen product visibility across European and international markets.
  • Adapted visual content for 4 regional markets, ensuring brand consistency while tailoring design language to local cultural contexts.
  • Created video and motion graphics content combining After Effects animation with strong typographic and layout design.
Sep 2022 – Sep 2023 Coldrerio, Switzerland
Hugo Boss Ticino — Bodywear & Hosiery
Junior Packaging Designer
  • Designed premium packaging graphics and print-ready artwork for multiple product lines, ensuring full compliance with Hugo Boss brand guidelines and international production standards.
  • Developed detailed technical illustrations and trimming specifications, bridging graphic design with industrial precision across 5+ seasonal collections.
  • Produced 3D visualisations of packaging designs to support internal creative reviews, combining graphic design with spatial thinking.
  • Managed quality control of printed components, ensuring colour accuracy, finish consistency, and brand integrity across production runs.
Education
Sep 2021 – Feb 2023 Mendrisio, Switzerland
SUPSI — University of Applied Sciences and Arts of Southern Switzerland
Master of Arts in Interaction Design
Jul 2016 – Jul 2021 Bogotá, Colombia
Pontificia Universidad Javeriana
Bachelor in Industrial Design
ADOBE ILLUSTRATOR ✦ PHOTOSHOP ✦ INDESIGN ✦ AFTER EFFECTS ✦ PREMIERE PRO ✦ FIGMA ✦ UI/UX DESIGN ✦ MOTION GRAPHICS ✦ PHOTOGRAPHY ✦ SOLIDWORKS ✦ FUSION 360 ✦ PACKAGING DESIGN ✦ 3D VISUALISATION ✦ TYPOGRAPHY ✦ BRAND IDENTITY
GRAPHIC DESIGN

Adobe Illustrator · Photoshop · InDesign · After Effects · Typography · Brand Identity · Print-Ready File Preparation · Infographics · Visual Communication

CONTENT & VIDEO

Adobe Premiere Pro · Motion Graphics · Photography · Videography · Brand Storytelling · Campaign Assets

DIGITAL & INTERACTION

Figma · UI/UX Design · Interactive Prototyping · Social Media Content · Digital Campaigns

AI CREATIVE TOOLS

Adobe Firefly · Midjourney · Reve — AI-powered workflows & rapid prototyping

INDUSTRIAL & 3D

SolidWorks · Fusion 360 · Packaging Design · 3D Visualisation · Technical Illustration

EDITORIAL

Academic Copyediting · Citation Correction (Chicago, Dikaion) · Bilingual Proofreading

LANGUAGES

Italian — C2 · Spanish — Native · English — C1 (IELTS) · French — B2 (DELF)

Get in touch

LET'S WORK
together
alehofs@gmail.com LinkedIn →