GRAPHIC DESIGN TASKS & EXPLORATION

A collection of applied graphic design tasks and explorations spanning editorial design, luxury brand print campaigns, and digital advertising creative — each brief demanding a distinct visual language and strategic approach.

Editorial design exploring the cultural identity of Ticino and the Locarno Film Festival. The concept "South of Order, North of Warmth" translates the tension between Italian and Swiss identity into a visual language combining torn-paper collage, bold orange typography, and expressive photography.

Print campaign for ARVI — The Swiss Vault of Fine & Rare Wines. "Raro, Selezionato, Tuo" builds a luxury visual identity around slow-motion wine photography with warm golden grain texture. The Christmas declension adapts the campaign to the festive season, and an After Effects banner extends it to digital channels.

Social media ad creative for MoneySurfers, an Italian fintech platform. Four distinct copy variants were designed — informative, storytelling, disruptive, and data-driven — each delivered across three formats with an accompanying written strategy rationale.

Full opt-in landing page design for the Stock Picking course — a long-scroll page layout covering the course overview, social proof, instructor profiles, and a lead capture form.